Conduct A Social Media Audit With NetbaseQuid And Its Services

Social networks are the perfect allies for any marketing strategy. Before making decisions and seeing what is happening on your networks, it is very important to conduct a social media audit. It is an essential step before making a social media marketing plan. Whether it is to promote a new product, attract traffic to your website, or publicize your brand, being present on social media networks is essential. It is the place where your potential clients stay for hours and approaching them with a good strategy will be a success for your business.

The Users

According to a Hootsuite report, 84% of people with Internet access use social media. In addition, 43% of users use the networks when they are researching something they want to buy. The data is hard-hitting, white, and bottled, as they say. If you want to sell your business or company, it must be present in the networks.

Content Strategy

If you really want to boost your business and get sales, it is not worth just having an open profile and publishing from time to time. You have to do it right, with proper planning and a good content strategy. The best way to know if you are using your social profiles correctly is through a social media audit. The process of conducting a social media audit can be a bit complex if you do not have prior planning. There are steps to follow to be able to measure the operation of your social profiles in a simple and successful way.

Steps of a Social Media Audit

1- Create a document or template to collect the data

The easiest thing is to do it is in an Excel document. In this way, you will have all the data you collect well organized. You can use a file tab for each social network in which your business is present since all networks are different and have their own logic and metrics.

Add the following columns:

• Profile name and URL
• Number of followers and followed
• Publication frequency
• Content type
• Engagement metrics: number of likes, shares, comments, retweets, sent (according to social network)
• Post metrics: Reach achieved, clicks on links, clicks on profiles.
• Hashtags review (if applicable).
• Stories
• IGTV
• Reels

2- Make a mapping of all the social networks of your brand

It may happen that, when you decide to start having a presence on social networks, you can open several profiles on different platforms, but you have to manage them. The second step is to do a review in Google to detect all the active social networks of your brand, perhaps a forgotten Tumblr or a Snapchat that you never used. There are some tools like “Namechk” that can help you with tracking. Once you are clear about which social networks are active in your business, ask yourself if you have enough resources to be active in all of them and choose the ones that give you the best results.

3- Analysis of the profiles

Here it is simply to fill in the fields of the template with the information of each channel. The objective of this step is to discover which social networks generate the best results, so that you can focus your efforts on generating content for them. You will see that it is very revealing to review all the information dumped in one place. You will quickly be able to understand which profiles outperform others and which ones are being a real waste of time. You could also draw conclusions regarding networks that have the potential to grow.

4- Analysis of publications

If you are not a lover of numbers and Excel spreadsheets, the fun part is the other step! In this step is when you will analyze the content of the publications you made in order to determine:

• What content generates more reactions and commitment to your brand
• Which ones were shared the most
• Which ones generated the most traffic to your website, online store, etc.

This point is very interesting because you will discover that, for example, every time you post a video, users interact with it, while when you post a photo you don’t get any comments. This is the type of conclusion that you will have to draw to know what kind of content you should continue publishing.

Conclusion

To analyze which networks attract more traffic to your website, you should use the Google Analytics tool that allows you to know what sources of traffic come to your website. NetbaseQuid is a social media analytic company that can show you exactly how to do a social media audit or do it for you so that you can reach the right audience. 

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